In this digital era, people are now communicating, working and shopping online.
Businesses are also becoming aware of the benefits of having an online presence and tapping into the opportunities the digital world offers. They get to brand their products, have an amazing website that enables them to engage with their audience effectively, and get professional emails that provide a consistent and professional form of communication with established as well as prospective customers.
With that said and done, what’s next for the business?
The next step is to promote the products and services so that they can reach out to as many people as possible. This is referred to as digital marketing.
Digital marketing is the use of digital channels to market/promote products and services in order to reach potential consumers.
Traditionally, businesses would reach their target audience through mediums such as television, radio, magazines and events.
Now, people spend more time online hence pushing businesses to reach out to their potential customers through digital channels.
Regardless of the type of digital marketing that a business employs, the overall objective is to connect with target customers at the right place and at the right time.
There are quite a number of digital marketing tactics that a business can use, hence, a business should have a good marketing strategy before deciding on which tactic would work best for them.
Before drafting a marketing plan for your business, you may probably want to understand the benefits of these digital channels.
So let’s dive in to the top 5 benefits of digital marketing:
Once you come up with a marketing plan for your business, having segmented the audience that you would like to see your products and services, it becomes easier to implement this on most digital marketing platforms.
They allow you to target a specific audience, keep track of each individual’s online activities, demographic and location. With this data, you can offer potential customers products and services based on their interests and online behaviors.
This creates positive reinforcement and increases the chances of them purchasing your products.
Digital marketing has created an opportunity for all types of businesses to expand their reach without spending a lot of money.
Unlike traditional marketing, you are not restricted by your geographical location. You get to reach out to a bigger audience at an affordable cost, meaning that even a small local business has the ability to reach a global audience with an online store.
For businesses with a local reach, you can create locally targeted ads that will direct potential customers to products and services that you offer.
This is beneficial for companies that are looking to bring more customers through their doors.
Most digital marketing platforms contain a wide range of content types that a business can choose from to effectively build a successful online campaign and appeal to a wider range of customers.
Depending on your target audience, you can choose to use
– Social media posts
– Graphic content
The main purpose of marketing is to achieve the first 2 stages in a sales funnel: awareness and interest. With digital marketing, you get to specify the target audience, and ensure that you only display what they are interested in based on their online activity and behavior.
This helps a business consistently generate leads from the traffic.
The sales team can take it up from here to help convince the potential customers on why they should purchase your product, thus, converting the leads to actual sales.
Tracking how many users viewed your ad and how effective the ad was using traditional marketing may be very hard to measure which can be frustrating for a business.
However, with digital marketing, you can get much deeper insight into how your campaign has performed.
From the number of people who managed to view your ad to how each user interacted with the campaign.
You also get to see the sales that were generated from the ad or campaign and ultimately the Return On Investment (ROI). How cool is that?
It’s also easy to identify if a digital marketing channel is not meeting the objectives and goals of your business, thus giving you room to switch to a platform that would work better for your business.