A Guide to Designing a Website fit for your Digital Marketing Strategy | Page Agency

A Guide to Designing a Website fit for your Digital Marketing Strategy

It’s important to find cost-effective ways to market your company. Having a website now has the capacity to supplement an entire e-commerce business e.g Jumia where 99% if not 100% of their audience purchase their products on their website.

Website design has now become an essential part of any organization’s marketing strategy. With so many different tools, channels, and strategies available to marketers, it can be challenging to know where to begin.

This article will help you understand the importance of a digital marketing strategy and how a website fits into your overall strategy. It also covers the basics of website design so you can get started on your own website project.

What is a digital marketing strategy?

This is a plan that contains a set of actions performed through online channels to reach specific business goals. The aim of coming up with a digital marketing strategy is to market the brand, increase engagement, and drive sales. 

The digital channels include websites, social media, email marketing, mobile apps, SEO/SEM (search engine optimization/search engine marketing), and many more. 

A website is one of the most cost effective channels that enables you to engage with your audience. It increases visibility by connecting you with your audience by answering their questions and resolving their pain points, thus creating a strong brand presence online.

Tips on designing a website fit for your digital marketing strategy

If you are planning to get a website designed for you, it’s important to understand how the  site will work with your marketing strategy. Both should work together to provide your target market with a seamless customer experience.

Below are some tips on how to design a website fit for your digital marketing strategy:

1. Identify your target audience

Who is going to be using your site? Research on what your target market is searching for and how you are going to fulfill those needs better than your competition. This will help dictate the style and usability of your website, helping to ensure that it meets the needs of your target market.

2. Set out your goals

Once you have identified your audience and understood who you want to visit your site, think about what they need. What should they look for when they visit your site? Is there a particular action you would like them to take?

Every website, from a basic information website to a large e-commerce website has actions they want visitors to take. Whether it’s subscribing to a newsletter or purchasing a product. If you plan to run large marketing campaigns, make sure that you note down the goals so that you can ensure your website will help to achieve them.

3. Branding

Nowadays, we have multiple digital platforms, from a Facebook page to a website. To have a strong brand that is instantly recognisable, these platforms must all look consistent

To achieve this, we recommend creating a set of brand guidelines. Firstly, you will require a logo that represents your company’s identity. A logo is the first thing people  notice about your brand because they see it everywhere, from social media to your website to product packaging. It conveys your brand’s vision and has a powerful impact on consumers.

Some of the key elements to consider when designing a logo include the fonts, color, shape and image style. This will help to ensure that users have a consistent experience across all of your online platforms, starting with your website.

We have got some good news for you! This Valentine’s we will be designing a free logo for all our clients who purchase any of our website packages. Stay tuned for more details.

4. Content

The type of content you plan to include on your website will also dictate the overall design. When writing your website copy, make sure it follows the tone of voice as outlined in your brand guidelines. 

It’s also advisable to have a blog on your website. Having an engaging blog impacts your SEO positively and helps tell your brand’s story, which also feeds back into your digital marketing strategy. Identify the audience that you would love to read your blog and offer expert industry advice that will help to solve their problems and answer their questions.

Conclusion

When planning a digital marketing strategy, your website is essentially your shop window. This is often the first impression people get of your brand so it’s important to make it count. It’s also the place where people usually go to take action, whether that’s contacting you or buying your products.

By taking the above steps into account, you’ll be able to create a customer-centered website designed to complement your marketing efforts.

If you need advice regarding web design or digital marketing, You can get in touch with our team at info@page.co.ke or via phone (+254) 101 208 468 and we’ll be happy to help!

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